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Feel Confident® Hair System — Complete 4-Step Doctor-Formulated Thickening
Routine for Thinning Hair
Feel Confident Hair System — ROOTDefense™ saw palmetto, pumpkin seed oil, curcumin and caffeine ingredients
Feel Confident Thickening Shampoo 240mL — Step 1 of the Hair System for fuller-looking hair
Man applying Feel Confident Thickening Conditioner — sulfate-free conditioner for fuller-looking hair. Step 2 of the Feel Confident Hair System.
Woman holding a bottle of Feel Confident® Thickening Scalp Serum
Feel Confident® Thickening Shampoo for Fuller-Looking Hair -  Back side
Feel Confident® Conditioner for thinning hair - back side
Thickening Scalp Serum for Stronger Hair - back side
ROOTDefense™ Power Duo for Fuller-Looking Hair
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Feel Confident® Hair System

$126.65
$149.00
-15%
Benefits Plus

Volumize. Fortify. Revitalize. Boost. 

Transform your routine and rediscover confidence in your hair. Our science-backed regimen removes the guesswork from hair and scalp health, supporting visible density and boosting volume in four simple steps.

Enhances visible volume while strengthening fragile strands
Leaves hair smoother, softer, and visibly fuller
Helps reduce visible shedding over time
Features a soothing, gender-neutral scent
Feel Confident® Hair System — Complete 4-Step Doctor-Formulated Thickening
Routine for Thinning Hair
What is it Plus

A complete physician developed hair system designed to strengthen fragile strands from root to tip, helping you achieve fuller-looking hair and the confidence that comes with it. 

Step One: Volume 

Gently cleanse hair with the sulfate-free, non-stripping Thickening Shampoo to hydrate the scalp and create an optimum environment for reduced shedding. 

Step Two: Fortify 

Nourish and hydrate with the Thickening Conditioner for fuller-looking hair that holds its lift and shape. 

Step Three: Revitalize 

Target fragile hair at the root with The Thickening Scalp Serum, a non-greasy daily serum that absorbs quickly and revitalizes the scalp for healthier-looking hair. 

Step Four: Boost 

Boost hair volume with the lightweight Thickening Foam to enhance the appearance of hair thickness for a visibly fuller look. 

Ideal for Plus

Anyone ready to take control of their hair and stop guessing what works.

The Feel Confident® Hair System is designed for those looking to strengthen fragile strands, support scalp health, and achieve fuller-looking hair with a simple, science-backed routine. 

Suitable for all hair types seeking improved volume, visible density, and renewed confidence.

How to use Plus
  • Apply 1 to 2 pumps of our Thickening Shampoo to wet hair, lather, rinse. Follow with applying 1 to 2 pumps of our Thickening Conditioner to damp hair, working through to the ends. Rinse thoroughly. After shaking well, apply our Thickening Scalp Serum directly to the scalp, sectioning wet or dry hair and focusing on areas of concern. Gently massage with fingertips. Do not rinse. Lastly, apply our Thickening Foam by dispensing 1 to 2 pumps into the palm of hand, distributing evenly and styling as desired for enhanced volume and fullness.
Full ingredients list Plus

Thickening Shampoo: water (aqua), sodium c14-16 olefin sulfonate, cocamidopropyl hydroxysultaine, cocamide mipa, sodium chloride, sodium methyl cocoyl taurate, phenoxyethanol, glycerin, polysorbate 20, fragrance (parfum), butylene glycol, hydroxypropyl guar hydroxypropyltrimonium chloride, sodium pca, panthenol, caffeine, starch hydroxypropyltrimonium chloride, benzoic acid, disodium edta, polyquaternium-7, dehydroacetic acid, coconut acid, linalool, sodium lactate, lactic acid, benzyl benzoate, urea, cocamidopropyl dimethylamine, limonene, sodium benzoate, citric acid, tetrasodium glutamate diacetate, serenoa serrulata fruit* extract, cucurbita pepo (pumpkin) seed oil, curcuma longa (turmeric) root extract, potassium sorbate, sodium hydroxide.

Thickening Conditioner: water (aqua), cetearyl alcohol, glycerin, dimethicone, butyrospermum parkii (shea) butter, isopropyl myristate, cetyl esters, lauryl laurate, behentrimonium methosulfate, propanediol, quaternium-80, propylene glycol, caprylyl glycol, fragrance (parfum), panthenol, ceteareth-20, camellia japonica seed oil, caffeine, cucurbita pepo (pumpkin) seed oil, caprylhydroxamic acid, hydrolyzed vegetable protein pg-propyl silanetriol, citric acid, linalool, tocopheryl acetate, benzyl benzoate, serenoa serrulata fruit* extract, curcuma longa (turmeric) root extract, sodium benzoate, potassium sorbate.

Thickening Scalp Serum: water (aqua), propanediol, butylene glycol, pentylene glycol, glycerin, phenoxyethanol, acetamide mea, panthenol, caffeine, niacinamide, ppg-26-buteth-26, peg-40 hydrogenated castor oil, carbomer, ethylhexylglycerin, cucurbita pepo (pumpkin) seed oil, aminomethyl propanediol, phyllanthus emblica fruit extract, acetic acid, serenoa serrulata fruit* extract, apigenin, curcuma longa (turmeric) root extract, sodium benzoate, potassium sorbate, oleanolic acid, biotinoyl tripeptide-1, tocopherol, nicotiana benthamiana octapeptide-30 sh-oligopeptide-2, nicotiana benthamiana hexapeptide-40 sh-polypeptide-9, nicotiana benthamiana hexapeptide-40 sh-polypeptide-86.

Thickening Foam: water (aqua), propanediol, polyquaternium-55, phenoxyethanol, caprylyl glycol, polyquaternium-11, ppg-26-buteth-26, peg-40 hydrogenated castor oil, glycerin, cetrimonium chloride, disodium edta, niacinamide, fragrance (parfum), caffeine, serenoa serrulata* fruit extract, linalool, citric acid, sodium hydroxide, benzyl benzoate, limonene, sodium benzoate, potassium sorbate, cucurbita pepo (pumpkin) seed oil, curcuma longa (turmeric) root extract.

*saw palmetto

Information Warning Plus
  • For external use only. 
  • Keep out of eyes. Rinse with water to remove. 
  • Keep out of reach of children.
  • Do not use on damaged or broken skin.
  • Stop use and ask a doctor if rash occurs.
  • Not to be used as a replacement for medical hair growth therapy (ex: finasteride and minoxidil).
As always
Leaping Bunny Certified — cruelty-free sulfate-free thickening shampoo by Feel Confident Leaping Bunny Certified
100% Vegan — Feel Confident Thickening Shampoo plant-based formula 100% vegan
Paraben-Free — Feel Confident Thickening Shampoo Paraben-free
Sulfate-Free — Feel Confident Thickening Shampoo gentle formula Sulfate-free

ROOTDefense™ Signature Blend

The latest innovation in hair growth is here. Introducing our proprietary ROOTDefense™, Signature Blend of four science-backed ingredients—saw palmetto, pumpkin seed oil, curcumin, and caffeine— proven to reduce hair loss, support hair growth, and boost scalp circulation.

Saw palmetto ingredient used in Feel Confident haircare for scalp support
Saw Palmetto

anti-oxidant-rich supports scalp circulation and strengthens hair follicles while reducing DHT—a potent hormone that leads to hair loss.

Pumpkin seed oil ingredient used in Feel Confident haircare formulas
Pumpkin Seed Oil

is a highly effective, nutrient-rich oil known for nourishing the scalp, thickening hair follicles, and blocking DHT.

Curcumin ingredient used in Feel Confident science-backed haircare products
Curcumin

is an anti-inflammatory ingredient long trusted for protecting hair follicles, reducing hair loss, and creating a healthier scalp environment.

Caffeine ingredient used in Feel Confident thickening haircare formulas
Caffeine

helps extend hair’s growth phase by fortifying hair follicles, stimulating the scalp, and combating hair loss.

CLINICAL TESTING

Results you can see, confidence you can feel

  • 91% of participants reported noticeably fuller, healthier-looking hair and less visible hair breakage. 
  • 88% of participants reported less visible fallout and enjoyed the soothing, gender-neutral scent. 
  • There was a statistically significant increase of hair thickness
  • There was a statistically significant reduction of the fallen hair number

**Based on a 12-week study of the Feel Confident Thickening Shampoo and Thickening Conditioner. Measurements included instrumental testing and consumer self-assessments.

Read more
Before 12-week Feel Confident clinical haircare results
Before
after 12-week Feel Confident clinical haircare results
After

Pairs Well With

What People Say

Frequently Asked Questions

Is it cruelty-free?

Yes! All of our products are Leaping Bunny certified, cruelty-free, and never tested on animals.

Is it vegan?

Yes!

Is it safe to use with color-treated hair?

Yes, safe for color-treated hair, though with ant product and there is always a small risk of color fading or bleed.

How long does it take to notice results?

Results vary, but most see improvements after several weeks of consistent use. See our clinical study page for more details!

Can all genders use these products?

Yes, it is suitable for all genders

Can I use the products with prescription hair loss medications like minoxidil, finasteride, and dutasteride?

Yes, you may use our shampoo in combination with prescription hair loss treatment. It is not, however, meant to be replacement for prescription medications.

Can I use the conditioner with hair care products from other brands?

Our conditioner can be used with products from other brands. For optimal results, however, we recommend use with the rest of our haircare line.

Can it be used with all hair types?

Yes, it is suitable for all hair types.